Meet Kepler: The Agentic Platform for E-Commerce
We’re excited to announce our agentic platform for e-commerce that helps brands deliver AI-native customer experiences, convert AI-referred and AI Agent traffic, and keep pace with the advancements in AI. This launch reflects our core belief in how AI is fundamentally changing commerce on the internet and how merchants need to adapt. At the core of this is a new reality: your website must now be able to answer questions.
At New Generation, we believe that brands need to invest in new infrastructure and adopt a culture of experimentation to meet the needs of this new channel. That’s why we built Kepler: a modular approach to agentic commerce that allows merchants to realize value today while setting a foundation for the journey ahead. Whether you’re a large multibrand retailer or an ambitious SMB, Kepler gives you the tools to create incredible, brand aligned experiences that allow you to monetize the AI user journey.
The new AI internet
AI is rapidly transforming the web’s front door. Just as search reshaped how people discovered products twenty years ago, a new category of AI systems like ChatGPT, Gemini, and agentic browsers are now redefining how consumers find, evaluate, and buy.
Today, not every visitor to a brand’s website is human. AI agents, conversational platforms, and shopping assistants are already discovering, comparing, and recommending products on behalf of people. They don’t scroll or click; they interpret, query, and act.
Across the web, we’re seeing four new kinds of visitors ––
- AI Agents: autonomous shoppers that find and compare products on behalf of users.
- LLM Platforms: chat-based models like ChatGPT and Gemini that surface products through conversation.
- Agentic Browsers: that use AI to interpret intent and pull structured answers directly from websites.
- AI-Referred Customers: human shoppers who arrive from AI systems with clear context, preferences and intent.
These are qualified, high-intent visitors, human and non-human alike. The question is whether brand websites know how to speak to them.
If you’re wondering how ready your own site is for these new kinds of visitors, you can see for yourself: trykepler.ai/evaluate-your-site
You Brand’s Intelligence Layer
Kepler helps brands connect with both human and AI shoppers. It gives websites the ability to have conversations: to understand, interpret, and respond. It bridges the gap between how people ask and how machines understand, bringing together three powerful capabilities:
- Conversational Storefronts: letting shoppers ask, discover, and buy through natural dialogue.
- Agent Storefronts: making product catalogs readable and actionable for AI systems and LLMs.
- AI Insights: revealing what both people and agents are searching for, asking about, and buying, in real time.
The goal isn’t to replace the human experience. It’s to make it stronger by helping brands build storefronts that communicate naturally with people and the intelligent systems guiding them.
What Kepler enables for merchants
Websites were built for clicks. Kepler makes them built for conversations with people and AI. And when your site can talk back, the rules shift. It suddenly starts showing up in the places where shopping now begins because it finally speaks in a way those systems can understand.
Shoppers convert more easily, too. Instead of clicking through filters or scrolling through endless product grids, they can simply ask for what they want. Even high-intent, AI-referred customers, who show up expecting your site to continue a conversation they started elsewhere, get the experience they expect.
And because every interaction becomes a question, not just a click, you learn more. Kepler reveals the language people actually use to describe your products, the intent behind their questions, and the gaps in how the brand is understood (by humans and by machines). Those insights flow straight into better messaging, sharper product positioning, and smarter decisions, all on a surface you own.
Perhaps most importantly though, brands regain control over how they’re represented online. The brand website becomes the canonical source of truth, the version AI systems pull from, quote from, and trust.
A foundation for the path ahead
The AI landscape continues to change at a rapid pace, both in terms of fundamental capabilities and the user behaviors that are unlocked. Kepler was built from the ground up with this in mind, where flexibility, experimentation, and adaptability are core parts of our platform.
We want to give brands a way to stay visible to the people who buy from them, and to the AI systems that increasingly guide those decisions. Websites should feel alive again: responsive, conversational, aware of who’s visiting and why.
Interested in learning more about how Kepler can help your brand reach AI customers? See how it works and request a demo at: trykepler.ai
