The web was built for clicks. The new internet runs on conversations.

The explosive popularity of AI chat products like ChatGPT has become one of the defining stories in tech. People increasingly turn to these conversational tools not only to enhance productivity or seek advice but also, notably, to research and purchase products. A significant driver of AI’s popularity is its ability to address one of the internet’s most frustrating realities: enshittification. Google's gamed search results, Reddit’s bot infiltrations, and unreliable Amazon reviews have degraded the quality of online experiences. AI-driven conversations offer users clarity, cutting through the noise and helping people reclaim their time and attention.

Yet something even deeper is unfolding. The transformation we're experiencing today is as significant as the transition from the early, static web to the interactive platforms of Google, Amazon, and Facebook. We're entering an agentic internet, where AI agents act on users' behalf, independently making decisions and representing their interests. Brands that adapt effectively to this emerging paradigm will be perfectly positioned to ride the wave and capture the new generation of customers.

Why the Internet Must Change and Why We Founded New Generation

Despite advancements, most websites remain fundamentally unchanged. They’re static, impersonal, and more focused on visibility in search results than on delivering genuine value to users. Brands today wrestle with complexity. They are burdened by fragmented tools, outdated interfaces, and rigid architectures. Meanwhile, customer expectations are continually evolving, demanding personalized, real-time interactions that traditional web structures can't deliver.

We founded New Gen precisely to meet this critical moment. Combining deep expertise in payments infrastructure, API integration, and design, we're building intuitive, AI-native infrastructure to help brands excel in this new era of commerce.

Our Unique Approach: AI-Powered Websites (ai.yourbrand.com)

Our core innovation is clear: transforming the website itself into your AI. Each brand receives its dedicated AI-native interface at ai.yourbrand.com, dynamically personalizing experiences for each visitor in real-time. The use cases are endless: electronics, fashion, cosmetics, travel, technical equipment, pet food, and more. No matter the vertical, today’s shoppers expect instant answers and adaptive experiences.

Users no longer click through static pages. Instead, they engage in dynamic, conversational interactions tailored to their preferences and intentions. And rather than maintaining a sprawling web tree of thousands of pages, you have one AI page.

While this may initially seem counterintuitive in an SEO-driven world, it aligns directly with how AI agents and conversational platforms prefer structured, real-time, machine-readable data. In this new model, discovery isn't about how many static pages you have, but about how accurately, transparently, and efficiently your information can be accessed by conversational agents. Users and AI models alike prefer direct answers over gamed, static content.

This intelligent interface also serves as a structured gateway for AI agents, ensuring accurate and meaningful exchanges. By maintaining a direct, programmatic connection with AI platforms, brands retain control and consistency, enabling seamless transactions and reliable representation across all channels.

In short, our approach provides:

• Adaptive, personalized interactions through a single, AI-powered interface
• Robust, API-driven data infrastructure for dynamic engagements
• Fully conversational and agentic commerce capabilities

A Playbook for the Agentic Future

We've spoken with hundreds of CEOs, CDOs, and CMOs over the past year, revealing a clear pattern: brands winning in this new era will act decisively, experiment continually, and approach AI as a fundamental channel rather than merely a tool. Here’s the essential playbook, with tactical details to follow in the coming weeks:

• Adopt a mindset of speed and experimentation: Speed has become the new scale. Brands need the ability to rapidly experiment, learn, and refine to stay ahead in the AI era.
• Prepare your data for AI: AI agents thrive on lightweight, contextually rich data structures. Wrap your catalog in an intelligence layer that understands your goals and responds to the world around it.
• Establish your AI address at ai.yourbrand.com: Brands should have their own AI interface, built on top of AI-ready data, at a known, discoverable endpoint. Let customers and agents have a real conversation with your brand. Build trust in the quality of your answers. This lays the foundation for exposing your data directly to AI chat products and agents.
• Show up in AI-native environments: Show up where customers are chatting and agents live: ChatGPT, Claude, Perplexity, or the next big thing. The new SEO is not a thousand content pages built for clicks, rather it’s structured, real-time, accessible data. You need to expose your brand through APIs built for agents.
• Facilitate agentic transactions: Go beyond answering queries. Support transactions through agentic payment rails developed by Stripe, Visa, and others. Capture high-intent, high-value customers effortlessly.

Brands successful in this emerging landscape won’t just have a presence. They’ll have a posture: adaptive, open, ready to talk. Even though the storefront might be changing, the conversation is just beginning.

The transformation towards conversational commerce is rapidly accelerating. We’re here to help brands navigate this transformation effectively and confidently. We invite forward-thinking brands, visionary leaders, and talented innovators to partner with us in shaping the next chapter of digital commerce.

Interested in learning more? Email us. We help the world's top global and up-and-coming brands build for the AI-native future.