A new kind of AI for commerce

Deliver AI-native commerce experiences across chat, agents, and generative interfaces.

Transform your online store into an AI-native commerce platform, for both humans and their agents.

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Natural language, generative experiences

Let customers ask for what they want in their own words and generate real-time experiences tailored to their intent and context.

Invite conversation
Let customers search with natural language.
Generate on demand
Instantly assemble products, images, and content.
Always on brand
Responsive experiences that stay true to your brand.

Connect your catalog to AI

Customers are discovering and buying through AI. New Gen ensures your products are ready.

Answer in AI chat
Connect your catalog to AI conversations.
Prepare for agentic commerce
Enable programmatic connections for agentic checkout.
Be discoverable at scale
Reach high-intent shoppers through AI-driven traffic.

Built for generative commerce

New Gen combines your product data with AI-native generation to create content, interfaces, and insights tailored for how people shop in the AI era.

Generate premium content
Use your product data, brand voice, and cultural context to create rich, relevant content.
Understand real intent
Get deeper insight into how customers think and search — powered by data from real conversations.
Automate with control
Streamline tagging, merchandising, and copy without sacrificing curation.

Fast to launch, easy to scale

Instant activation
Launch an AI subdomain in one click to handle AI-driven traffic.
Adaptable approach
Use for campaigns, experiments, or your full site.
Effortless integration
Plug into your setup — no engineering lift needed.