A new kind of AI for commerce

Deliver AI-native commerce experiences across chat, agents, and generative interfaces.

Transform your online store into an AI-native commerce platform, for both humans and their agents.

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Natural language, generative experiences

Let customers ask for what they want in their own words and generate real-time experiences tailored to their intent and context.

Customers are discovering and buying through AI. New Gen ensures your products are ready.

Answer in AI chat: Connect your catalog to AI conversations.
Prepare for agentic commerce: Enable programmatic connections for agentic checkout.
Be discoverable at scale: Reach high-intent shoppers through AI-driven traffic.

New Gen combines your product data with AI-native generation to create content, interfaces, and insights tailored for how people shop in the AI era.

Generate premium content: Use your product data, brand voice, and cultural context to create rich, relevant content.
Understand real intent: Get deeper insight into how customers think and search — powered by data from real conversations.
Automate with control: Streamline tagging, merchandising, and copy without sacrificing curation.

Instant activation: Launch an AI subdomain in one click to handle AI-driven traffic.
Adaptable approach: Use for campaigns, experiments, or your full site.
Effortless integration: Plug into your setup — no engineering lift needed.